Rules of dating movie trailer
Up until the late 1950s, trailers were mostly created by National Screen Service and consisted of various key scenes from the film being advertised, often augmented with large, descriptive text describing the story, and an underscore generally pulled from studio music libraries.Most trailers had some form of narration and those that did featured stentorian voices.Since the purpose of the trailer is to attract an audience to the film, these excerpts are usually drawn from the most exciting, funny, or otherwise noteworthy parts of the film but in abbreviated form and usually without producing spoilers.For this purpose the scenes are not necessarily in the order in which they appear in the film.However, after the September 11 attacks the studio pulled it from theaters.One of the most famous "special shoot" trailers is that used for the 1960s thriller Psycho, which featured director Alfred Hitchcock giving viewers a guided tour of the Bates Motel, eventually arriving at the infamous shower.The first trailer shown in an American film theater was in November 1913, when Nils Granlund, the advertising manager for the Marcus Loew theater chain, produced a short promotional film for the musical The Pleasure Seekers, opening at the Winter Garden Theatre on Broadway.
The term "trailer" comes from their having originally been shown at the end of a feature film screening.
Granlund was also first to introduce trailer material for an upcoming motion picture, using a slide technique to promote an upcoming film featuring Charlie Chaplin at Loew's Seventh Avenue Theatre in Harlem in 1914.
Trailers were initially shown after, or "trailing," the feature film and this led to their naming as "trailers." The practice was found to be somewhat ineffective, often ignored by audiences who left immediately after the feature.
At this point, the soft-spoken Hitchcock suddenly throws the shower curtain back to reveal Vera Miles with a blood-curdling scream.
As the trailer, in fact, was made after completion of the film when Janet Leigh was no longer available for filming, Hitchcock had Miles don a blonde wig for the fleeting sequence.
Among the trend setters were Stanley Kubrick with his montage trailers for Lolita, Dr.